IRL Labs is an advertising agency focused on physical-world interventions. We create commissioned placements that don’t explain themselves, don’t ask for attention, and don’t look like ads.
Our work operates outside media plans: land, signage, symbols, anomalies.
If people stop, reread, photograph, argue, or ask “who did this?” — that’s the metric.
Sometimes, we do projects just for fun.
Contact
jack@irl-labs.com
2026 IRL Labs, a Boardzie Company