IRL Labs is an advertising agency focused on physical world interventions. We create commissioned placements that don’t explain themselves, don’t ask for attention, and don’t look like ads.
Our work operates outside media plans: land, signage, symbols, anomalies.
If people stop, reread, photograph, argue, or ask “who did this?” — that’s the metric.
Sometimes, we do projects just for fun.
Contact
jack@irl-labs.com
Current Projects
Municipal Annexation: Neptune Beach, FL
© 2026 IRL Labs, a Boardzie Company